Trend Alert: Collaboration Season

Wednesday July 06, 2016

The new trend this season seems to be collaborations. In particular collaborations with brands that were popular in the 90s Hip-Hop and Rave scene. Modern brands such as Gosha Rubchinsky, Off-White and Vetements collabrate with FilaUmbro, Juicy, Levi's, CarharttEastpak, Dr. Martens, Reebok, and Hanes to name a few. What could they possibly think of next? Perhaps a Vetements collaboration with Roden Gray?