Lookbook | OAMC Spring Summer 17

Thursday February 23, 2017


The exploration of isolation was the point of departure for this SS17 collection from OAMC - an abstract concept that is becoming more and more poignant in today’s society: whether physically, a geographical longing for space in an ever-crowded environment, but also an unplanned predicament that can morph our own reality; or conceptually, a feeling of removal from social interaction and a fall deep into the self and the examination of morality.

How does being removed from society begin to morph the image of self and the moral compass? If the realization of a permanent state of isolation occurs, how does our viewpoint change?

In the end, what is morally acceptable in desperate conditions? 

 

 

Below is our lookbook for delivery 1 of OAMC's Spring Summer '17 collection.

RG Recap | 2016 Year In Review

Tuesday January 03, 2017

 

Fresh into 2017 we often have a tendency to disregard the previous year. In light of this train of thought we’d like to take a bit of time to look back at 2016 and some of the brands that helped shape the new direction of Roden Gray. These brands not only push the boundaries of fashion but represent unique movements within the current realm of contemporary fashion culture. We’re genuinely excited to continue to work with these brands and cannot wait to see what 2017 has in store for us. Peep our list below and some of the editorials we had the opportunity to create for these brands. 

 

OAMC 

Since the brands inception in 2013, OAMC has seen a variety of success - quickly establishing itself in the fashion market by innovating traditional menswear for the contemporary consumer. Every season the brand looks to a unified theme to draw inspiration for each garment. The Fall/Winter 2016 collection from OAMC focuses on the concept of flight and it’s many translations. Quite literally this seasons translation as it's initials stands for Oscar, Alpha, Mike and Charlie, all common identifiers in the military. Beginning with birds and nature, OAMC works in layering techniques, graphic knits and prints, with real feathers used as accents in the garments and jewellery. Next they look at manned flight and the contributions made by the military, with hand painted WWII decorations, knit jacquard camouflage, and military construction and details.By examining the contributions made from military developments, OAMC then turns their thoughts to peace, with the dove becoming a symbol of the collection, incorporating it into prints, knits, and sculpted metals. The silhouette for the season is oversized and layered with sharp tailoring and custom fabrics accenting the innovative construction techniques and high level of quality that they are known for.

 

 

Dries Van Noten

He might not make headlines like some of the designers on the closely watched fashion schedule, but if you’re into fashion and you haven’t heard the name Dries Van Noten, you might want to do some homework. The third-generation couturier and distinctive alum of the “Antwerp Six,” a revolutionary Belgian design collective of the 80’s, Dries is not a designer that craves the spotlight, opting instead to remain quietly confident and allowing his genius creations to speak for themselves. He is a master artist – and fabric is his medium. In 1986, after graduating from the Fashion Design course at Antwerp’s Royal Academy, Dries Van Noten found instant success producing his own line of shirts, trousers, and blazers that were immediately bought by the likes of Barneys New York, Pauw in Amsterdam, and Whistles London. Decades later Dries Van Noten continues to be one of the most highly regarded fashion designers (whom still remains as an independent label), celebrated for his intelligent designs and unique fashion sensibility.

 

 

Enfants Riches Déprimés

Founded in 2012 by designer Henry Levy (also known as Henri Alexander), Enfants Riches Déprimés creates limited numbers of uniquely handcrafted tees, sweaters, and jackets with punk and nihilistic influences. Authenticity is a key ideology for the brand, with designs and graphics that can sometimes be perceived as controversial and slightly brazen. Levy, however, stays true to his ethos, and doesn’t mind if you don’t understand the aesthetic of destroyed t-shirts and hand painted leather jackets that he carefully curates, as only a legitimate punk would.

Alyx x Fragment Design 

Alyx founder and designer Matthew Williams was the latest to collaborate with cult Japanese label Fragment, and the brands much sought after designer Hiroshi Fujiwara. The collection included items with subversive nods to both of their histories referencing skateboard, punk, and hip hop culture. Hidden message t-shirts, a reversible bomber and classic oversized Dickies shirt and pant sets were just a few of the stand out pieces of this collaboration. The highlight piece of the collection however was the always popular “Rollercoaster” belt adorned with simple ALYX branding and Hiroshi Fujiwara’s recognizable thunderbolt logo. 

 Readymade 

Started in 2013 by Yuta Hosokawa, Osaka-based label READYMADE takes vintage military tent and duffle bag fabrics and re-works them into modern, one-of-a-kind outerwear and accessories. With an overarching theme of “world peace”, Hosokawa uses the original military material in a way that causes both the viewer and the wearer to think about the juxtaposition of violence and high fashion in times of peace. All military fabric is used vintage or deadstock cotton, often stenciled with the names and serial numbers of the original owner, ensuring that no two pieces are alike.

 

 

Purple

A brand at the intersection of street and luxury, PURPLE was created to meet the needs of a sophisticated consumer demanding quality and value. The founders, bringing together their respective skills from retail, manufacturing, sales, and design- recognized a need for an authentic brand that could create a fashion forward product across a spectrum of categories with value at its core. The brands debut collection could not have recived a better initial reception with the first batch of sizes nearly selling out within the first month of arrival. 2017 looks to be a strong year for the brand with plans of new styles, washes and venturing into tee shirts and outerwear. 

 

Satisfy 

Paris-based activewear label Satisfy creates a high-end collection of apparel designed to take you from seamlessly from the gym to the street. Marketing their brand as running clothes Satisfy attempts to blend art, fashion, and music into the celebration and revelry of running. Devised by Parisian Brice Partouche and former Nike research and development specialist Carly Breumel, the label combines highly technical performance fabrics with designs and silhouettes that can easily cross over into everyday life, creating a collection that is equal parts function and style. At the heart of each design lies a passion for running and the day to day pleasure that it brings to the wearer.

 

Introducing | Gentle Monster

Wednesday December 07, 2016

 

New to Roden Gray this season is South Korea-based eyewear brand Gentle Monster. The brand’s creative eyewear makes a bold statement whether accessorizing global fashion week runways or being a part of cutting-edge artist collaborations. With their avant-garde shapes and vivid colors, Gentle Monster sunglasses have attracted a cult following of celebrities and trendsetters worldwide. Shop the collection now in store or online and check out our recent creative shoot for examples of our favourite Gentle Monster products. 

 

 

 

 

 

Introducing | AYLX x Fragment Design

Wednesday November 23, 2016

 

We're excited about the latest collaboration from notable designers Hiroshi Fujiwara and Matthew Williams.  

While ALYX has been primarily a women’s brand up until now, the new collection will feature a range of male-friendly silhouettes such as classic trousers, button-ups and tees.

As Matthew Williams has masterminded with various creative geniuses from Kanye West to Lady Gaga, his design chops and experience is extremely apparent in subtle details and bold graphic labeling.

Check out some detail shots from the collection above and shop the entire collaboration in store now or online here

Promotion | Customer Appreciation Week

Thursday November 17, 2016

 

As a thank you to our loyal customers between now and November 24th 2016, all regular price transactions over $200 will receive a gift card worth 30% of your original purchase to be used towards your next visit at Roden Gray.

This is a great opportunity to save a bit on that special piece you've been eyeing or a chance to get a head start on your holiday gift shopping. 

In store only, some restrictions may apply. 

Lookbook | Purple

Wednesday November 02, 2016

 

A brand at the intersection of street and luxury, PURPLE was created to meet the needs of a sophisticated consumer demanding quality and value. The founders, bringing together their respective skills from retail, manufacturing, sales, and design- recognized a need for an authentic brand that could create a fashion forward product across a spectrum of categories with value at its core.