Alyx

Designer Matthew Williams bases his fashion label Alyx out of New York, but his Los Angeles roots are a clear influence, with nods to skate, punk, and hip-hop culture infused into each piece. Originally just a women’s brand, Williams branched out into menswear this year with a much-anticipated collaboration with Fragment designer Hiroshi Fujiwara, followed by a menswear collection of their own. Although the brand is relatively new (debuting in Fall ‘15), Williams has already garnered an enthusiastic fan following in addition to critical industry praise (having been shortlisted for the LVMH Prize in 2016).

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