Created by eleven-time World Surf League champion Kelly Slater, casual menswear label Outerknown explores the relationship between fashion and sustainability, re-envisioning the supply chain to create a smaller environmental impact than was previously possible. Along with designer John Moore, Slater uses reclaimed nylon, organic materials, and biodegradable hang tags, in addition to fair labour practices and working conditions, as just a few ways to promote global sustainability.
The second collection from Outerknown, “Just Add Water,” stays true to their surfing roots, drawing inspiration from the effortless flow of water itself. Sun-drenched colours and inspiring prints punctuate the collection, with classic casual silhouettes reimagined through a surfers lens.
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