Saturdays Surf NYC first opened its doors on August, 2009, on a small street in New York City, selling surfboards and wetsuits, and catering to the lifestyle of surfing, living, and working in New York. With an espresso bar up front and a fully planted yard out back, Saturdays regularly attracts some of New York's most influential artists, surfers, and free-thinkers, many of whom have helped to cultivate a unique identity for the brand that somehow manages to fit a laid-back lifestyle into one of the busiest cities on Earth. Since opening in 2009, Saturdays has also developed its own line of high quality menswear, designed specifically for the needs and wants of the care-free weekend man. Traditional style combines with quality craftsmanship and original artwork to produce casual, yet put-together looks that effortlessly captures the relaxed spirit of the chilled out surfer.
Inspired by summer nights in the city, the Spring/Summer 2016 collection from Saturdays incorporates a colour palette in shades of blue and copper and original prints that play on the various effects of light. The Iris print is a take on the out-of focus light in a camera lens, while the Prism print shows how light is refracted through a prism. Favourite silhouettes are updated and reworked, and new classics are introduced into the rotation, but with each growing season the same foundation of easy style always remains.
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