Saturdays Surf NYC
Saturdays Surf NYC first opened its doors on August, 2009, on a small street in New York City, selling surfboards and wetsuits, and catering to the lifestyle of surfing, living, and working in New York. With an espresso bar up front and a fully planted yard out back, Saturdays regularly attracts some of New York's most influential artists, surfers, and free-thinkers, many of whom have helped to cultivate a unique identity for the brand that somehow manages to fit a laid-back lifestyle into one of the busiest cities on Earth. Since opening in 2009, Saturdays has also developed its own line of high quality menswear, designed specifically for the needs and wants of the care-free weekend man. Traditional style combines with quality craftsmanship and original artwork to produce casual, yet put-together looks that effortlessly captures the relaxed spirit of the chilled out surfer.
The Spring/Summer 2014 collection marks Saturday’s first foray into technical board shorts with the use of a stretch nylon fabric, along with a variety of new outerwear silhouettes that maintain the brand’s uncomplicatedly cool vibe. The standout prints this season range from floral to mineral to mountain, and, as always, the original artwork found on the graphic tees perfectly evoke the humour and easy-going nature of the surfer lifestyle.