Coming Soon | John Elliott + Co Thursday February 13, 2014 New to Roden Gray for Spring/Summer 2014 is American ready-to-wear label John Elliott + Co. Founded in 2012 by the designer of the same name, the brand features simple, tailored fits with clean lines and a modern aesthetic. Elliott’s passion for reinventing essential items is made clear with all the shrewd details and high quality materials that can be found in each piece. Motivated by the simple idea of creating clothing that people will wear everyday, John Elliott + Co succeeds in putting a unique stamp on basic, functional garments that could easily find a spot in the regular rotation of any closet. We especially love their best-selling Villain Hoodie, with side zippers that conceal a hidden kangaroo pocket, and the washed denim, which took Elliott almost a year to develop the perfect pattern for.