Now Online | Barena Venezia F/W '12 Wednesday January 16, 2013 Founded in Venice in 1961 by Sandro Zara, Barena Venezia rediscovers the versatility and function of the clothes worn by the people in ancient Veneto at a time when it was common to simultaneously practise fishing, hunting, and agriculture as a means for survival. Relaxed and unstructured, yet still tailored and impeccable, this Italian label creates a distinctive style that pays direct homage to the people who inhabit the area of Venetian lagoon for which it is named. Special attention is paid to local culture and traditions, and many of the pieces from this line are updated interpretations of old images found in museums and antique books. As a long-time supporter of Italy’s trademark textile industry, Barena uses only the highest quality natural fabrics for their garments. With their sharp focus on history and the rediscovery of Venetian tradition, they also look to some of Veneto’s most prestigious mills, which are no longer active today, and reproduce wools from their archives for exclusive use in their collection. All this combines to produce clothes that are steeped in history, yet functional for the modern man. See our newest arrivals from the brand on our online shop or pop by the store if you're in the neighbourhood!