RG Insights: READYMADE
In 2013, designer Yuta Hosokawa started an experimental creative project called READYMADE with an overarching ethos of “world peace.” Using upcycled military garments in each creation, Hosokawa wanted to draw attention to ongoing global violence that occurs outside of spaces experiencing peace, like spheres of culture and fashion. Sustainability is etched into every READYMADE garment, but under a familiar material surface lies an alternative dialogue about “process” and “repurposing” through the practice of deconstruction.
Deconstructing military wear during peacetime is a signal to end all wars. It’s a signal that we have no need for war in the modern era.
Method mirrors sentiment for Hosokawa. With military gear holding a strong place in utilitarian fashion, many labels distill inspirations by modernizing patterns, shapes and features from their point of origin; in effect, stripping these points of reference from their original purpose. READYMADE instead takes a direct approach when it comes to heritage sampling, with one-of-a-kind pieces made from extremely durable materials. All of his garments continue to be handmade with American surplus gear in his Osakan workshop. Styles are meticulously disassembled and redesigned. Some pieces can take months to finish, based on disparities across all sampled garments. The final result is a new creation, reworked in form, but with raw markers that remind us of an alternative experience where military garments are not defunct, but are instead used for war.
Following this unique approach painted the growing label with a coat of exclusivity, only strengthened by its anti-fast fashion stance. READYMADE only produces a specific amount of garments that hit Hosokawa’s high standards, leading to an exorbitant demand that was only matched by the growing appreciation of his fans. The name “READYMADE” was rarely spoken outside of Japan for much of the label’s early life, with its founder maintaining a low profile despite hosting a slew of sought-after collaborations and cosigns from artists, musicians and brands across all cultural pockets. Think Fear of God, Nike, A-Cold-Wall*, Murakami, Clot, Pharrell and Jay-Z among others.
I saw an influx of substandard products in the fast fashion-oriented market, and that was when I made up my mind to create something with more substance in it.
A more recent partnership with acclaimed artist, Futura saw the release of a hand painted chair created completely out of recycled bottle caps. Some of Yuta Hosokawa’s iconic creations include heavily pocketed olive jackets detailed with an assortment of camouflage liners, handbags made from recycled tent fabrics, and collectable kermit figurines created with vintage paisley bandanas. With his vision in high demand despite the cult-status of READYMADE, Hosakawa is looking to launch a follow-up collaboration with BAPE this weekend, with three renditions of BAPE’s classic camouflage tee releasing in a limited pack.
Expect the READYMADE x BAPE collaboration to launch next Friday, February 26th in-store and online at 5PM PST.
Shop the latest collection from READYMADE here at Roden Gray.
Source links: https://www.mode.ac.jp/english/