Spring Summer 2017 Editorial

Tuesday May 16, 2017


For our first editorial this Spring Summer 2017, we’ve decided to make a tribute to Chinatown and its cultural aspect. The Vancouver community has attracted intense interest from developers, pitting cultural history with a changing demographic, as gentrification begins to take away this part of our city.

This editorial is shot with the intention to tribute the vision of Wong Kar Wai and Christopher Doyle, as scenes from In The Mood For Love, Chungking Express and Happy Together all flashes through my head when executing this editorial. I honestly believe that fashion and film goes hand in hand, whether it’s a designer taking inspiration from a movie’s wardrobe in a leading cast rockin’ the latest piece from fashion houses – the expression of both are artwork of the designer or director, and their roles are very similar.

Below is our latest feature and a highlight of our selections for this season, available both in-store and online.


Models: Kaito Morikami, Max Bryan
Photography: Julian Lee
Styling and Creative Direction: Jacky Huang


Buyer's Log | John Elliott Season 9 - Watching Waters

Monday July 18, 2016


Elevating basics into fashion forward garments is no longer a strange thing for John Elliott. For the showing of his 9th collection, I had the chance of going back stage to watch it all happen from a different perspective - the angle of what really goes down, behind the scenes prior to the show.

I clocked in at 9:30am while the models were also arriving, two hours prior to John’s third runway show. Pusha T was already looking through the collection with John and Eugene Tong, the man who styled the entire show. Meanwhile, John goes over the collection entirely with Pusha and the models were starting to get their hair and make-up done.

John Elliott and Pusha T goes through the outfits for the show.

Models waiting for hair and makeup

Season 9, titled “Watching Waters,” is more of an epiphany for John, as he explains that the visionary inspiration came as a reflection after market week last season, while all the success and noise around him was slowly become a little overwhelming. The thought of luxury and success came to him, “What is luxury, and the definition at the end of the day? – it’s watching waters on a yacht” while making a reference to himself watching Jigga man’s Big Pimpin video in his senior years in high school. John also said that he didn’t want to create garments strictly for luxury - that's too obvious - but actual luxurious things that regular guys can wear, functional luxury that is understandable but still showing depth.

Just about an hour after I checked in backstage, more action was starting to pop off - the rundown of the walks on the run way (which was quite intense), and Eugene finalizing the details and footwear selection for outfits while shooting each look as they were completed. Yes, there were a lot going on and by this time, the energy was definitely climbing up, tense yet natural. 

While it was full throttle in the back with models, hair, and make up artists running around and plenty of media and press squads in the back getting the inside scoop, I decided to go up front to check out the set up for the stage. This year, in collaboration with Nate Brown’s creative studio Institute, John worked with Boiler Room and producer/recording artist Lee Bannon to produce a live soundtrack and stream. As the seating arrangements were being placed, plastic films from the mirrored walkway for the models were just being pulled away, with Lee testing out the soundtrack and speakers in the back.

The primary colors of blue and green weren’t the only standouts from this collection. Mineral wash inspired from the mid 90’s in pink, sand, olive and blue were also introduced for this season, right next to the usual black, white, and gray tones.

With attention to detail, fabrics and techniques were chosen and used in relation to the theme - needle punch as a technique with embroidery through sweaters, hoodies, and jackets was used. This was something they discovered in Japan, a craft very similar to laser perforation but more precise in execution, as each of the holes were done by hand. John also went out and embroidered the emblems of 60 yacht clubs from around the world in one of the jackets this season, to speak out on his interpretation and intention to its full extent.

As I made my way up front to the show, familiar faces such as Poggy from United Arrows, Virgil Abloh of Off-White, Nick Wooster, Tommy Ton and the ex-Finals MVP Andre Iguodala, were all popping out in the front rows seats across from me. 

It was quite unreal to watch everything unfold as each model walked down the runway with the complete look. Big ups to John and Nobu for their dedication and vision to come up with what I think is their strongest collection by far. Thanks to Mike and Janet for their hospitality for inviting me backstage. After the show was finished, the buzz was now for reals in the back, John being surrounded by press coverage, friends, family, celebrities and the whole nine yards.

Clearly, with his charismatic laughs and the energy in the room - John Elliott is making waves.  


View the stream here.
Check out the looks here.

-Jacky outs.

Lookbook | John Elliott Season 7 - Running Through Vietnam and RTV+

Wednesday June 08, 2016


How does a brand like John Elliott manage to create signature looks season after seasons while still being capable of creating unique fits and colours each time around?

Known for his signature layering style as well as his love of denim, french terrycloth and jersey John Elliott renews each season with pieces that somehow look familiar yet new all at the same time.

The Running Through Vietnam Spring/Summer '16 collection was a refreshing take on what will soon be known as classic casual pieces for men. In this collection John Elliott succeed to create designs that showcase the brands staple looks in new palettes and innovative fabrics. 

Inspired by the muted city tones and oversized cuts of the garments, we felt it fitting to stay minimal and let the clothes do the talking. Click on the image above or here to check out the lookbook.

Shop John Elliott online or come through the shop, select pieces now on sale using discount code: JE-Season7

Photography: Jeremy Lee
Model: Pierre Clement
Stylist: Jacky Huang
Set Assistant: Tamara Grunberg

Coming Soon | John Elliott + Co

Thursday February 13, 2014

New to Roden Gray for Spring/Summer 2014 is American ready-to-wear label John Elliott + Co. Founded in 2012 by the designer of the same name, the brand features simple, tailored fits with clean lines and a modern aesthetic. Elliott’s passion for reinventing essential items is made clear with all the shrewd details and high quality materials that can be found in each piece. Motivated by the simple idea of creating clothing that people will wear everyday, John Elliott + Co succeeds in putting a unique stamp on basic, functional garments that could easily find a spot in the regular rotation of any closet. We especially love their best-selling Villain Hoodie, with side zippers that conceal a hidden kangaroo pocket, and the washed denim, which took Elliott almost a year to develop the perfect pattern for.