Spring Summer 2017 Editorial

Tuesday May 16, 2017


For our first editorial this Spring Summer 2017, we’ve decided to make a tribute to Chinatown and its cultural aspect. The Vancouver community has attracted intense interest from developers, pitting cultural history with a changing demographic, as gentrification begins to take away this part of our city.

This editorial is shot with the intention to tribute the vision of Wong Kar Wai and Christopher Doyle, as scenes from In The Mood For Love, Chungking Express and Happy Together all flashes through my head when executing this editorial. I honestly believe that fashion and film goes hand in hand, whether it’s a designer taking inspiration from a movie’s wardrobe in a leading cast rockin’ the latest piece from fashion houses – the expression of both are artwork of the designer or director, and their roles are very similar.

Below is our latest feature and a highlight of our selections for this season, available both in-store and online.


Models: Kaito Morikami, Max Bryan
Photography: Julian Lee
Styling and Creative Direction: Jacky Huang


Editorial | Satisfy Spring Summer 17

Friday April 07, 2017


We're excited to present our latest editorial featuring one of our favourite brands, Satisfy Running. The Paris based technical running brand is developed as a well-rounded answer to the contemporary "cult of running," Satisfy is a brand born from a highly-functional aesthetic fused with a selection of modern day design ideals and material solutions. Check out our selection for Spring/Summer 17 collection below and shop the collection here.


Lookbook | OAMC Spring Summer 17

Thursday February 23, 2017

The exploration of isolation was the point of departure for this SS17 collection from OAMC - an abstract concept that is becoming more and more poignant in today’s society: whether physically, a geographical longing for space in an ever-crowded environment, but also an unplanned predicament that can morph our own reality; or conceptually, a feeling of removal from social interaction and a fall deep into the self and the examination of morality.

How does being removed from society begin to morph the image of self and the moral compass? If the realization of a permanent state of isolation occurs, how does our viewpoint change?

In the end, what is morally acceptable in desperate conditions? 



Below is our lookbook for delivery 1 of OAMC's Spring Summer '17 collection.