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RHUDE, founded by Rhuigi Villaseñor in 2013, was created to celebrate youth through the elegance of the simple yet functional clothing and accessories which he designs. His influences are from the street, but his interpretations are based on the use of unique fabrics and distinctive fits that translate into a style that is minimalistic and effortless.

For SS’17, Villaseñor makes use of a grunge style motif and a muted color palette to produce a selection of vintage inspired hoodies, T’s, and distressed denim.