Awake NY

Awake NY is a robust expression of New York culture, passionately imbued into every stitch. Founded in 2012 by Angelo Baque, Awake has represented New York City’s diverse legacy with vibrant collections that challenge classic and contemporary boundaries, while finding its voice in the harmonious collision of overlapping perspectives. With countless collaborations from the likes of Moncler 1952, SOMEWHERE, Carhartt WIP and many more, Awake NY continues to maintain its commitment to raw expression, with bold statements that find strength in the brand’s relentless intangibility.