Unveiled at Milan Fashion Week this February, the Moncler Genius project aims to capture a new age of fashion and retail. The Genius project is a series of 7 different collaborations done with various designers that bring their own vision to the already legendary Moncler brand. Beginning with streetwear godfather Hiroshi Fujiwara (of Fragment Design), the project will feature Craig Green, Simone Rocha, and Kei Ninomiya among others. Moncler is also using the Genius project to feature two of their conceptual in house lines- 1952 and Grenoble. Regardless of the release, the Genius project is an ingenious idea from Moncler, and one that is sure to impress.