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Based out of New York City, R13 is a luxury denim label that celebrates authentic American traditions and history. Vintage-inspired washes with unique design details take on the spirit and energy of the wearer, aging gracefully and getting better with each use. Unique silhouettes make for a ruggedly chic aesthetic that feels genuinely authentic and shies away from pretension. Made from the best Italian and Japanese denim, R13 is also one of the first brands to utilise stretch in luxury handcrafted jeans, ensuring that comfort and fit is a key priority.



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