Belgian designer Raf Simons began his career in furniture and industrial design, moving into menswear design in 1995 with no formal education on the subject. This outsider approach to fashion has only to served to help form his innovative aesthetic of modern proportions and new shapes. Changing the perception of masculinity by fusing youth culture with traditional menswear, Simons creates cutting-edge designs with flawless tailoring and a unique point of view.
Combining his innovative aesthetic with traditional sportswear, Simons has collaborated with adidas to produce a series of revival sneakers that manage to look futuristic and nostalgic at the same time. Updating classic designs from the 1990’s, Simons uses bold colours and silicone bubbles to reinvigorate the genre, while still maintaining all the functionality and technical aspects you look for in an athletic shoe.
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