Goodfight

Goodfight

Goodfight is a Los Angeles based label led by four friends: director Caleb Lin, CEO Christina Chou, creative director Julia Chu, and designer Calvin Nguyen. Goodfight differentiates itself through a compassion-centered process that considers consumer need and a diversity of experience above all. The brand aims to approach its practices conscientiously, focusing on goods that reflect authentic inspirations and shared cultural narratives.