Having been an established brand in their home country for a decade, Japanese streetwear label Facetasm (pronounced FASS-e-TA-zum) recently brought their celebrated designs to the rest of the world with their debut showing in Paris. The timing couldn’t have been better - designer Hiromichi Ochiai was recently shortlisted for the LVMH Prize in 2016, and it’s easy to see why. Describing his design approach as “freestyle”, Ochiai eschews trends and distinct themes, opting instead for a multifaceted aesthetic that thrives on eclecticism, unexpected layering, and experimentalism. As Ochiai himself says, “The label’s ‘look’ is hard to describe. I never design with a person in mind, but sometimes I create a character in a story.”
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