OAMC represents a harmonious balance between modern aesthetics and innovative techniques. Taking influence from contemporary culture, traditional menswear, functional and rational design, nature, technical innovation, material development, and extensive traditional craft, Creative Director Luke Meier creates modern menswear for the culture and context of now. Respect for the past is important; notions of re-creating the past are not. OAMC is about the present; what is aesthetically pleasing now; what is culturally relevant now; what is technically possible and valid now.
An exploration of isolation, both in its physical and conceptual forms, was the starting point for their Spring/Summer 2017 collection. References to John Milton's Paradise Lost and William Golding’s Lord of the Flies leads to a tropical motif with an underlying theme of the descent of morality that occurs in desperate conditions. Fabrics used are natural, but manipulated to give structure and function, and foreboding leaf prints are used to contrast the normally idyllic view of a tropical paradise.
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