Multidisciplinary creative Daniel Mitchell has taken our waste and transformed it into shirts, incense holders, turntable cases and even furniture. He designs with a circular approach, this means creating products that have no beginning, no middle, and no end. Starting in 2020 this freshly born brand has collaborated with the likes of renowned DJ Peggy Gou and professional skateboarder turned multi-faceted creative Alex Olson. Daniel and his team are creating not just products but experiences, education and a dialogue. Opening a conversation to the complex problems we are facing around the globe.