Helmut Lang
Built from the revolutionary foundations of the namesake designer, the brand has since found footing in the sartorial excellence of Peter Do’s creative vision.
In their own words, Helmut Lang operates as an in-house design collective built on three pillars: utility, civility and deviance. Each pillar actively interacts and balances off the other to deconstruct tropes and tradition. Thus everyday staples are transformed with thoughtful and radical proposition. From denim to suiting, the house creates a uniform for the creative class-minimal but complex, simple yet standout.
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