Nanamica

Nanamica, Japanese for "the house of seven seas", focuses on the keywords “utility” and “sports” as the starting point in the design process. The result is products that consistently represent the highest quality in both materials and user functionality. By combining traditional silhouettes with modern performance fabrics and a meticulous approach to fabrication, creator Eiichiro Hooma ensures that each season features highly practical and stylish pieces that push the limits of how hard our clothing can work for us.