GR10K
Founded by Anna Grassi, GR10K acts as a hybrid collective of creatives who practice in adjacent disciplines–architecture, design, art, photography, etc. Their aim? To disrupt the production/consumption cycle of luxury fashion and eradicate elitism and inaccessibility in the industry. And their solution: to take production to an undisclosed Italian plant with a historic mastery in technical textiles. GR10K reimagines classic workwear designs for a modern utilitarian audience with “recycled” deadstock fabrics and cutting-edge finishing details.
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