Founded and designed by Hokkaido native Sage Toda-Nation in 2019. He moved to Milton Kenynes as a young child, where Sage Nation was eventually born in the designer’s second year in university. With guidance from his dual Japanese and British heritage, each collection revolves around 3 words that drive the brand's ethos; Purpose, Perspective, and Balance. Through these driving principles the brand creates modular and functional clothing, each piece with a distinctly utilitarian design. The brand continues to evolve and refine the lens that its design language peers through each season.