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Fear of God

Fear of God is a unique brand. It’s creator, Jerry Lorenzo, combines the aesthetics of his Los Angeles upbringing with the most luxurious fabrics and production quality imaginable. The end result is a brand that is at once easy to identify and hard to compare. Frankly speaking, there’s no brand like Fear of God, and this is what keeps them at the forefront of menswear.

For the Fifth Collection, Lorenzo has used his knowledge of LA to influence both styling and colour palette. Chinos, work jackets, and cordoruy are all used as a visual representation of the streets that Lorenzo calls home. Meanwhile, pieces from the Fear of God Jeans collection provide interesting and high quality pairs of jeans that are finished with the application of multiple layers of paint by hand.