Inspired by the perfect balance of the three points on a chicken's foot, New Balance founder William J. Riley began making innovative arch supports for police officers and waiters in Boston in the early 1900's, and the brand has since grown into a leading global manufacturer of athletic products. Emphasis is placed on the needs of the everyday athlete, nurturing the communities that support them, and designing quality products to meet those needs.
Believing in a philosophy of social and environmental responsibility, New Balance is the only company that still manufactures athletic shoes in the USA, and enforces strict codes of conduct and employment standards for their additional overseas factories, while using Environmentally Preferred Materials (EPM) in their products and packaging whenever possible.
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