OAMC represents a harmonious balance between modern aesthetics and innovative techniques. Taking influence from contemporary culture, traditional menswear, functional and rational design, nature, technical innovation, material development, and extensive traditional craft, Creative Director Luke Meier creates modern menswear for the culture and context of now. Respect for the past is important; notions of re-creating the past are not. OAMC is about the present; what is aesthetically pleasing now; what is culturally relevant now; what is technically possible and valid now.
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